Conceptual Project

Once given the prompt to the left, students were tasked with creating the entire brand outline. This included designing a logo, choosing the color story, determining the typefaces, and outlining appropriate usage for the brand. After researching other music sharing apps, I decided to pull inspiration from the 70s and use a vinyl record motif in the main logo. Below you can see my final brand book, which includes inspiration and mock executions of my design.